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database approach

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  • Database marketing — is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium,… …   Wikipedia

  • Database-centric architecture — or data centric architecture has several distinct meanings, generally relating to software architectures in which databases play a crucial role. Often this description is meant to contrast the design to an alternative approach. For example, the… …   Wikipedia

  • Database design — is the process of producing a detailed data model of a database. This logical data model contains all the needed logical and physical design choices and physical storage parameters needed to generate a design in a Data Definition Language, which… …   Wikipedia

  • Database audit — Database auditing involves observing a database so as to be aware of the actions of database users. Database administrators and consultants often set up auditing for security purposes, for example, to ensure that those without the permission to… …   Wikipedia

  • Database journalism — or structured journalism is a principle in information management whereby news content is organized around structured pieces of data, as opposed to news stories. Communication scholar Wiebke Loosen defines database journalism as supplying… …   Wikipedia

  • Database activity monitoring — (DAM) is a database security technology for monitoring and analyzing database activity that operates independently of the database management system (DBMS) and does not rely on any form of native (DBMS resident) auditing or native logs such as… …   Wikipedia

  • Database Marketing Agency — Type Private Industry Financial Services Founded Beaverton, Oregon (1996 (1996)) Founder(s) Rich Weissman …   Wikipedia

  • Database Publishing —   [Abk. DBP, dt. »Datenbankpublizieren«], eine Form des elektronischen Publizierens, bei der mithilfe von DTP Programmen Dokumente aus Datenbanken aufbereitet werden. Der Begriff umfasst sowohl das Erstellen von Druckerzeugnissen als auch die… …   Universal-Lexikon

  • Database management system — A database management system (DBMS) is a software package with computer programs that control the creation, maintenance, and the use of a database. It allows organizations to conveniently develop databases for various applications by database… …   Wikipedia

  • Database — A database is an organized collection of data for one or more purposes, usually in digital form. The data are typically organized to model relevant aspects of reality (for example, the availability of rooms in hotels), in a way that supports… …   Wikipedia

  • Database normalization — In the design of a relational database management system (RDBMS), the process of organizing data to minimize redundancy is called normalization. The goal of database normalization is to decompose relations with anomalies in order to produce… …   Wikipedia

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